The Missing Link: Why Knowledge Alone Won’t Make a Top-Performing Broker.
Presented by Paul Smith, Professional Success Ireland
Tuesday 13th May 2025 | 11am
Webinar Details:
Your brokers have been trained. They know the policies, processes, and pitch. They have probably gone through traditional sales training and have had to qualify and maintain a CPD process.
So why do some still struggle to close deals consistently or perform one month and not the next, while some consistently exceed their targets?
Because insurance sales aren’t just about knowledge—they’re about psychology, confidence, and belief. Even the most skilled and experienced brokers will hesitate if they lack certainty in themselves or the value they bring to clients.
1hr webinar designed for Brokers Ireland sales leaders and principles who want to take their teams from capable to consistently high-performing.
What We’ll Cover:
✅ Managing State – Helping your brokers stay confident, focused, and in control in every client interaction.
✅ Clarity and Motivation—Aligning their goals with a bigger purpose keeping them motivated beyond just hitting sales targets.
✅ Belief & Conviction – Strengthening their confidence in themselves, the policies they offer, and their impact on clients’ lives.
Most insurance brokers have the knowledge. What separates top performers is their psychology. As a leader, your job isn’t just training skills—it’s about building confidence, resilience, and certainty.
Meet Paul Smith
With over 35 years of experience, Paul Smith is a recognized authority in sales and management development, known for transforming performance across industries. A former leader at Smurfit Ireland and the O.B.S Centre, he brings a deep, real-world understanding of what it takes to lead, grow, and succeed in high-pressure environments.
As the founder of Professional Success Ireland, he has designed and delivered cutting-edge training programs for a wide range of organizations — from dynamic start-ups to industry leaders. Over the past five years, he has become a go-to partner for insurance brokers, equipping both leaders and sales teams with the mindset, strategies, and tools needed to thrive in today’s fast-paced, competitive market.
His approach is practical, results-driven, and deeply rooted in decades of hands-on experience. Whether working with C-suite executives or frontline sales professionals, his mission is clear: to unlock human potential and drive measurable, lasting success.
