Email Marketing – Convert Leads, Retain Clients, and Drive Revenue
Presented by Lissa McPhillips - Strategic Marketing Adviser, Dynamic Marketing
Friday 21st March | 11am
Webinar Details:
In this comprehensive training session, you will learn how to leverage email marketing to nurture leads, retain clients, and drive revenue. We’ll explore best practices, from crafting compelling subject lines to structuring emails for maximum engagement.
You’ll discover how segmentation and personalisation can increase open rates and conversions, and we’ll look at the importance of GDPR compliance.
By the end of this session, you will have a clear action plan to create high-impact email campaigns that strengthen client relationships and boost your business.
Training Outcomes
- Understand the role email marketing can play in your marketing mix.
- Learn how to build and segment an email list.
- Explore techniques for crafting compelling emails.
- Ensure GDPR compliance.
- Understand what key metrics to measure email marketing success.
